if you're looking to start an online business on Shopify this is the perfect article for you Shopify online business beginner guide 2025
in today's episode we're going to cover absolutely everything from how to initially set up your store to how to set up all of the settings so you don't make any mistakes or annoy any customers and finally how to design your store so that you actually can make a lot of money for those that don't know me my name is Davey foggy I've done over $850 million on the Shopify platform so it's safe to say I know a few things
about it you have a couple of options as the first step I've provided a free AI store Builder
which is just a few clicks to take all of the hard early stage steps and you can just click that and sign up and you'll have a perfect Drop Shipping Store ready to go if you don't think that you're going to do Drop Shipping and you're going to be do a different kind of store you've already got your product there's a second link that you can click on that allow you to set up the store from scratch and download no apps so click the link
that's ideal for you and we'll get started with the next steps of setting up the store so the very first thing that I actually want you to do is I want you to set up your domain so you might have the option on the the left hand side but you can also go settings and come down to domains as well and we can connect our existing domain if we already have one purchased off Shopify you do have a very simple option of buying the new domain in Shopify the reason why I don't like this is if you need to transfer the domain at a later
date and just having it with some of the domain hosting providers is going to give you a lot more flexibility if the store is ever successful so I'm just going to click connect existing domain and it's Peak textile.com so now I've entered Peak tex.com what I need to do is I need to go to my hosting provider so I'm using name chep for mine log into your account you can see my domain here I'm going to click manage and if you ever get stuck or you're using someone else asides from name chep just come into here and look
at the instructions generally you're going to have to copy and paste
something so most people will have to go in here and we're going to go into advanced DNS and we've got all of these so we're going to have to add a new record here once we're in this template we need to change this DNS template to Shopify and we can click plus uh tick sorry click continue and you can see that it's added the cname record here so we can scroll down and we can see that step three we need to verify these two things
exist so Type A data end 65 yep so that's all set up and then also the cname record
having Shopify my Shopify look it doesn't exactly have that but I think that that's going to be okay because that was the default one set up if something doesn't work then I'll check that but then we can come back to here and click verify connection might tell us if we got an error so now we can see this SSL is pending so that's just basically connecting to name CH this is Prett pretty much done and we can test it by
just writing in the domain
now what we want to do is we want to set up our theme so we can click customize theme here and I'll just show you what this looks like but we currently have the dawn theme active which is the current default that can sometimes change we can click this little view your store up here to come and see the fact that it looks pretty terrible we have a few options here there are free themes that you can go and play and preview and find something like maybe if you've got skin care you
want to use the sense theme themes are actually quite important
it determines how much we can customize how easy it is to customize but more importantly it determines the if we design the store really well really clean designs really emotive communicates the product unique selling propositions through photography and clear copy then we are going to increase in conversion one of the main mistakes that I see everybody that tries to do Drop Shipping is that their store looks like garbage and that's just the truth it's got
really Tucky images the layout the padding but like the spacing between each element
is wrong the copyrighting has spelling mistakes all of this kind of stuff we want to make sure it looks clean and beautiful and the theme is the first place that we can do that if you are first starting and you have pretty much no budget you can use a free theme and the dawn theme is probably going to be acceptable for you if you have a bit of budget and you're like I'm going to invest in this Drop Shipping Store and
I'm going to spend a lot of time on it and I'm pretty confident
in this product then you want a better theme than that the theme that I recommend is the shrine theme so we've got this discount code and we've got this unique link for you to download now I pretty much copy my Drop Shipping friends what they're using at the time and all of them are currently using this just it converts better so pretty much we can just go and buy one of these I'm going to buy the shrine Pro you can probably just buy the
the shrine intermediate because there's going to be an app that enables a lot of functionality at a later point that I'm going to show you I'm going to remove lifetime support I don't need that cool now we have purchased this we can simply just go to our Gmail and we should have an email like this where we can simply click dashboard now on this stage two you've got to enter your license key now this was actually found on this email they should make this way more clear but you can just see this license key there so
in this section we need to grab our domain
which I can come across here as your main store URL then this secondary URL you can ignore this is if you have a second uh location and the Shopify URL is what you're going to find when you come here settings domains and you can grab this this one here this is your kind of uh Shopify admin domain so I can just dump that there and I can click submit and you can now download the theme itself make sure you do click this and you can also copy the token as well
save that into your notes if you need it and it will create a zip file here this ZIP file is what we're going to do to upload it to the theme so I come back here click themes and all we need to do is add a theme up upload zip file we can drag that one in there and upload it that'll just take a little while to load and we can see it's now added I can either publish this considering my store isn't live it's fine to just click publish now once this is live what we can do is we can click customize and you
should get an error here
that it's not working we can click theme settings on this left authentication and this is where we've copied that code previously on that thank you page click save and L we're live so this is now a very very good theme with awesome drag and drop editors which they're going to go through and set up the entire store before we do this we probably want to just come back and look at all of these options and make sure that we've put everything that we want in here before we customize the theme and what I mean
by that is we want to set up our product first so I'm going to come into products and you can see there's previous product there was going to launch but um no longer and I'm just going to get rid of this and I'm going to click add product now this product this is the back end of where you can add all of your products let's say you're going to drop ship a couple or a few products we simply want to add them here and then we can change how they are displayed through the theme customizer that I was
on before but that theme customizer is pulling all information from this section so all I need to do we can obviously import from our Drop Shipping tool if we want we can import the product that comes with all of the images as well or we can just create the product and then link it to the dropshipping product later either way is completely fine but my product I am going to go back to chat gbt and I have already written all of my copy using chat gbt all all I needed to say was I'm selling out Paca Sox targeted Traders
and hikers so you're just saying what you are selling who you are selling it to and any unique selling propositions or features and benefits unique to your product punch that into GPT say give me copyrighting for this and it's just going to put put out the best answer so I can grab things for the product page here so premium PX I'm not going to grab the rest of the title there just cuz it's going to be too long and then the description I'm just going to grab this section here just the bulleted points and now we want to add
images so if you've imported directly from A Drop Shipping tool
like this one has so you can see here this has dragged in a couple of images which is fine or if you've taken your own images all we need to do is Click upload new now I'm actually at this stage working on getting product imagery 3D renders similar to this one that you can see on screen so I'm just using a competitors at the moment just so I can get a feel for it but obviously when I launch the store I'm going to change that out but I
can just add these images here remember we definitely want white background the 3D render should be done shortly I'll be dropping a module on how to do that really cheaply if you can make your product 3D it just looks very very clean and you can see I've made all of these changes and there's a section up here that says unsaved product this will not publish it will not be live until I click SA and I can sometimes change this status so let's say I already have a successful store and I'm creating a product and
don't want it to go live but I just want to work on it I can change this to draft and click save and this is going to be visible for me but not visible for my customers but you can see I've got really simple text talking about the features and benefits why someone would purchase got the clear product title beautiful product imagery which appreciate from the they're not really competitive they're just selling socks they're not selling our pack of socks but eventually you know my images will be here we don't just want to add white
images we also want to add lifestyle
images so one thing that I just realized here is this is something that I see so many people go wrong with see how this image here is slightly vertical this image is square we want to make sure that all of our images are the exact same dimensions otherwise it's going to be really bad when they're scrolling on the product page it's just going to be like moving around the image and it looks really really unprofessional so to make sure that these all are the same
size let's take a back step back and delete these so you just select here remove and then I'm going to create a design in canva and I'm just going to do custom size let's just do 600 by 600 create new design add these images in drag them into the center cool and we just want to make sure it's centered and we want to make sure all the padding is the same now we want this padding to reach the same Edge where that text is cool centered centered so just scroll down make sure it looks good and now we
can just download all of these
we can compress it if we want to to make the SES faster but sometimes it can just make it a look pretty bad quality 600 by 600 is not a huge image so now I'm just going to go back to downloads and I'm just going to drag all of those into here going to be the same images but now they're all square which will look much much cleaner let me just show you why I did that so let me add this bad sized image here and then if we ever want to go see what we're doing on the theme we
just click preview here
and it will take us across and you can see this is like cut off down here because I've used square images here so it just creates padding issues and it makes you look like a scammer so we just don't want that that's why I've resized them all if I delete that image now everything will be all good so I can just click preview and now it's starting to shape up really really well so we don't just want these images on our store we also want lifestyle images the product that I'm selling for is either
for Traders or hikers I don't know what angle is going to work and that's sometimes how it is when you're Drop Shipping you don't know who your Target customer is you can assume but you it just takes a little while to to figure that out so I'm kind of hedging my bets I've got a few trady images coming for my product but I've also got some hiking imagery already done which is why I feel comfortable launching the store today sweet so I've dragged these images into canva I can drag these across you you
need a wide range of imagery
in different dimensions you need a landscape photo for our homepage which you can see here it's like our Banner image we also need some square or some rectangle photos which you can see maybe here like you might need a rectangle photo or Square photo so we need a bunch of images this one if we come back to this uh product we can see that there's a bit of empty space here so I probably only need two more product images here so five total CU I'm going to have a dark gray a light gray product
image this spec one maybe I'll actually put down here actually and then so I have two of these options where they can Beck light gray or dark gray then this flat l as well and then I just need two lifestyle images so I'm going to add those drag these into here so click preview and you notice that it's replaced these white I want really want these white images to be the main ones so we just need to reorder this like so and click preview again and that's looking pretty clean people come in they'll swipe across obviously my socks
will match these socks exactly so it'll feel even more uniform and it will look really really nice so we've already started to do some really important stuff the product page there's a old newspaper term called above the fold which is like when people got their newspapers delivered you could see the top headline but you couldn't see anything else because it was folded over the same thing goes in web which is like above the fold when before they scroll down is the most important part because someone will see your ad they'll click
on the ad and then if above the file
just doesn't match anything that they're expecting they'll just bounce straight away so same with the homepage and the product page we just want to spend a lot of time making sure this looks really really awesome and the shine theme has allowed us to do that so now we've got our product set up in the back end of Shopify what we want to do is we want to go back to that theme editor that we had before so let's come into online store click customize and we want to start
going through these sections now the first thing that I want to do is I want to go to theme settings and I want to go to logo now this is where we're going to add our logo that we've created so what we're going to do here is Click add images and we're going to add our logo that we've created now we want to make sure that it has transparent background in case something pops up uh later on whether we're using colors on the background and we can click add so here with this we probably don't need to add
a secondary logo I'm going to use mainly white
but that should be good the next thing we need to do is we definitely need to add favicons so if we use the logo generator that I talked about in previous episodes they'll actually provide favicons for you which is good if you didn't and you wanted to just make that purely on canva you just basically need a square image that represents your logo it's like 32x 32 it's very very small but just shrink down the first letter of your word logo or an icon and then use that but for us
we can come into the folder with all the logo files go into favicons and I can grab this this one now what a fabcon is is you can see up here next to Cana is this little C that's what the fabcon is you need to put this in place you can't have just a template there because it just looks like a scam website these are the things that we just need to do to make people feel trustworthy that we're actually going to ship their product now we can play with the size of the logos here realistically I'm kind of happy with
that when we're in this theme editor I should have shown you around earlier but you've got all of the changes that you can make for these modules you can drag and drop these modules as well you can drag and drop them sorry here and play around with them you can also change the view of what you're doing by clicking mobile here I think that it's really important for you when you're first setting up your store to design in Mobile 80% of your traffic at least is going to be on mobile click over to mobile straight away so and we can start
working on the store
there and we definitely want still want to be working on the homepage so if I want to edit something down page obviously this is going to be down on this side so I'm going to start up here the other thing to know is you can actually click hide and unhide for certain elements here and shine has most of the things kind of pre-loaded here so for our offer what we're going to be doing is a buy one get one free sale initially so we can click here and that should look all pretty good we just need
to change the copy of it actually it looks looks a little bit too full on to have the announcement bar and the horizontal ticker we'll just have the horizontal ticker to change the text we just need to change these bits and we're heading into Black Friday and I can just delete that one Black Friday sale buy one go one free so that's all done there now one thing that we're going to have to change as well is the theme settings I should have done this when I did the logo but we come into theme settings uh and we want to
change the color to match our brand color now I have a branding document here with all of these colors that I plan to use consistency is super important for Branding your emails your Facebook ad copy like your animations on on your Facebook ads all of this stuff should probably be following no should definitely be following the same color palette the whole time so I can come into here and I've got this brand set up and I can just copy and paste these colors across and have a play with them so generally with colors you can have
the primary color which is basically the the the main text now if you're going to use white here it's you've got to have a really dark secondary color here and then I highly recommend keeping the background white I think that that's it's it's just much cleaner especially with the product imagery that we're using but we just want to change these accent colors to be probably this again that's going to work because it's a dark color getting changed over and we'll keep this the same I'm just going to change all of the purple to
this one color and then I'm going to change the this kind of maroon color now I want to add the outline to be this color now you can see that it's looking very onedimensional which is kind of what I want but in terms of simplistic but we could have a play with removing this gradient so with these accent gradients what we need to do is we can click on this color and we can change it to one of our brown colors which is here and then we click on this color and then we change it to this one and that's
going to uh add this gradient you can't really see it here but we can change the product page here and you might be able to see it on certain things later on uh you can see it starting to kind of show there so that's all looking pretty good now we can come back to the homepage I want to stay there now next up if we keep going on the left hand side we've got typography now if your brand already has some fonts that you've done through your branding deck someone's provided it to you you very good at branding then you will have
primary and a secondary font
that aligns with your brand like if you see this heavy text it doesn't really match this branding it's a little bit too playful that being said I actually really like it I think that I might come back to it I think the shrine theme it's just it's a really nice contrast between the two texts and that's why I think it converts quite well but you can just play around just with this editor here you can select a new font and you can change it to bold as well if you want it's maybe a
little bit less pay for
but it's similar you just want hierarchy of text you can't have a real thin text for the headlines and then not on the second because people need to know where they should look and this kind of achieves that so I think that looks fine I just want something a little bit more rigid so something like that I think that looks pretty good I can select that we can use this custom font link if we need we can also change the waiting and the spacing as well meaning the basing between the letters but realistically
this is getting quite granular for what trying to achieve eventually you definitely will use a lot of this stuff when you get a designer in in your company and you start doing custom design pages but realistically we don't need to do that one thing I am going to change is I'm just going to come up to this logo you can see I'm still on mobile editor here and it just feels like a little bit too small this logo like I'm just going to increase the size of it I think that looks better um we can just check it on desktop again
yeah it looks a little bit small just because it is quite a long logo if I got rid of the triangle it would look probably perfect but I think that looks much better sweet so next we can keep coming down we've got animations which we don't really need then we've got badges which is on the product page I can do all of that stuff later when I'm doing the product page development I think that all looks pretty good actually no we'll do social media we want to make sure that we change this social media to the the Instagram and
Facebook when we set that up I haven't done that just yet but we don't want it to just be the default one that's what we call I guess it's the the overarching theme settings now we just need to go through and actually change all the information so I'm going to actually start on the product page now I'm on the mobile version of my main product got the nice Banner bar there we can flick across look at our products probably needs a little bit more padding on there looked fine on desktop but on mobile
it's a little bit tired I can jump back in and Cana fix set up make sure that they're you know aligned so that should stretch all the way up or the other one should be smaller cool so now we're on here we can slide across all looks pretty good and we just need to edit and go through here you can see that there's a bit of overlap here this is just so that people know that there's another image that you can slide across but yeah we can go through and change all of this obviously the title of the product is
getting pulled directly
from here so if you need to change any of this core product text you want to do that in the back end of Shopify but if you want to change anything like here these theme things you can change it here on the right so I'm just going to work down from top to bottom at this point I'm just creating the product page for my individual socks you should always have an offer for your product it doesn't have to always be like a sale offer but you could be like get a free extra product with with your thing or get free
express shipping there should always be an offer which has got to be at the top you can also create what's called bundles as well for your product to increase the amount of orderer value that the average customer spends on the website which I want to do soon but for this one I'm just going to complete setting up my individual product because I think that that's what most of you are going to do so for the reviews we if we can we've hopefully got a few reviews here so we could change it to 2,000 reviews for example like 995 reviews 91
reviews or something
like that and you want to make sure that that matches the reviews that you're going to have at the bottom which we're going to use an app in a second I'm going to show you exactly how to set up apps but we can set that up then we've got the price so the price is zero because it's pulling from the Shopify product itself so let's say I'm going to sell one pair of socks for $39 and then I've got the cost per item which is the customers aren't going to see this but let's say it's just like $5
I'll add I'll add that properly from Drop Shipping up later on but we can click save here and that's going to update the product and you can see that that's $39 it's sold out currently so I want to just add a th000 units of it so people can purchase it if you have stock and you're not Drop Shipping you're going to need to make sure that you add the the right amount of stock here but because we're Drop Shipping I have unlimited stock I can just click 999 sweet so now I can add the the price now if I wanted to let's say there's a
few ways that I could add a discount
to this product the first way that I could do is I could actually come here and there's this compare at Price section where I could do $59 and I can click save and then I can check out the theme so it will automatically create this right through price here and give the 30 save 33% off this is why I really like this theme because that we've split tested something similar on the AI just having this little Badge of how much you save and it drastically increases
conversion so that's one way that you could add a sale the reason why that is sometimes a very good way to add it is because now any of the apps that you use or any of the software that integrates with Shopify with the orders it's has the the the compare price and that price and it's generally quite simple to do that another way that we can do it is we can add coupon codes so let me show you exactly how to do that so we'll come to here and we'll come to discounts and we'll create a discount and you can see we've got amount off
product so specifically
this is 33% off we could just if we wanted to do that we could create an amount off and it could be uh 33 off for 33% off and now if a customer adds the code 33 off they're going to get 33% off the products that we specify which we can select specific products and select this alpaca socks and we can go through and change any of these things such as like when they need to spend a certain amount or they can only do you know one per customer which I often like to encourage you setting a minimum purchase
requirements simply because I've seen a lot of people do like $30 off and then the coupon code leaks and they have a $30 product and lots of customers just suddenly check out and purchase all the products for free so it's kind of important to just at least put you know let's do $38 amount so that we know that they're actually purchasing this and we can click save and this 33 off will be there now we have a few options about how we tell our customers this and in the email video that that I'm going to do we're
going to display that code within that email
they're going to sign up and they're going to get that it's not going to be 33 off I'm going to change that but you can also change it in this header bar rather than this buy one get one free we can change this to use code 33 off use code 33 off for 33% off kind of thing and that will be 100% fine we just want to make sure it's in inverted commers and all capitals and that'll work great but realistically what I the sale want to run with this product is
going to be a buy one get one free
so to do that we have a few options I can actually go into the back end of code and hard code in a discount code to this add to card so when they add it to cut there will be it'll go straight to the checkout and there'll be two pairs of socks at the sizes that they want and with the discount and it will be like one will be free which is exactly how the AUD is coded in I'll just show you so we can come to adult bundles and I can add these two products in and click add to cut and it should go
to check out and you can see uh this is is is in to buy 1 get one free but you can see that the discount has been applied with a custom twin pack but if that was uh you know $79 off it would be this one would be free and it would work like that so that's one options that we can do we can also go into this quantity selector and we can click enable quantities breakdowns and we can create bundles that people can save let's say you don't have the margin to do buy one get one free it doesn't really make
sense you can just do smaller discounts you can change that but the way that I'm going to do it is probably the simplest way whereas I'm I'm just going to duplicate the product so this product is going to be say $39 I'm going to come back to this product and I'm going to duplicate it just clicking here and I'm going to do uh byy one one three actually that's going to be too long let's just do BOGO just so I know it I'm going to duplicate I can set it as active now I want to change this image so that it is a buy 1 get one free which
we're going to need two images
here and we can just create a new image and I just want to grab the exact as that I have for again do not use your competitors images you want to grab your own and I'm going to grab my own very soon but we can grab this isn't the best way to do it but we can just create let me grab this one and we can just add probably want a better design and this kind of want it circled now if we're going to use this image just as a good learning opportunity we want to make sure we're
selecting our brand colors here because it's just going to make sure that it looks consistent across the board so I'm just going to bring this to the front I'm going to remove the background around so I kind of just want something like this looks pretty bad try again change the colors cool now I can just save that image again guys there's so many different ways that we can approach this issue each with their pros and cons but I'm going to come to this here I'm going then going to add this the image that I
just made delete this
one preview it and we've set up a buy one get one free here which is good we could even remove this image if we wanted to and now obviously we need to come back to this previous product cuz we're going to sell these for $39 so this needs to be $39 not compare at I was just giving that as an example now this is going to be $78 cuz it's 39 * 2 and click save and you can see that it's got saved 50% buy one get one free and they can add it to cut and they're going to get the the
product there so this will work we just need to make sure that we set up the bundle correctly in our Drop Shipping tool so that when people buy this skew which let me show you what skew is so this skew here so um we do BOGO socks for example like we just need to make sure that when people buy these BOGO socks they're getting two pairs of these socks if that makes sense so that's one way to do it I might in a future episode actually split this out so it shows that you're getting two pairs of socks I
think that's going to increase
conversion rate but it's a very very simple hack without using coupons to kind of show how to how to get that happening so it's worth while we're on this thing of offers it's worth mentioning that you can do a offer here I think it's called offer bundle offer so this is going to be similar again so I know I'm giving you lots of options but at least you're learning the how much kind of is available to you where you can select you know this product and then you can add another product let's
say it's a a a shoe or something like that we're going to sell with it let's um we say we add the shoe here so you buy this and you get that and then you could do 100% off discount sorry yeah 100% off and you can see this actually looks pretty good right so they're going to click that now and we've got this deal up here and we can click grab this deal so you're adding these two products to cart and you're getting the free it's got the strike through and it's going to uh add two to the cart now which is
probably better the next thing
that we need to do is we need to set up automatic discounts as well automatic discounts we come back to this section we click create discount and and then we uh buy X get y we do automatic discount and we can just write BOGO and we do minimum products is one make sure you select the single product that we have and then they the customer gets one and then you do the single product again at a discounted of 100% or free yep that's fine and then we come across and we click
save so we can just head to the site now and we can go to catalog and we could click grab this deal and you can see it's added the two products now it's going to go as individual products they can see it and they can click check out the only reason sometimes you wouldn't use this option to show offers is it can get really really messy and just kind of like if you've got a different product there that they need to understand a little bit more or the the buy one get one free is all the way down here and pushes the
main ad cart down very far that's when I wouldn't use it but I'm actually preferring this option so I'm just going to uh click save here because that's going to get rid of this random bundle and save down here I think that all looks pretty good clearly communicated we obviously need to change this buy 1 Go free so what we need to do is we need to change all of this stuff cuz I'm actually going to use this buy one get one free sweet just need to I'm going stay on mobile now the shipping checkpoints
this is interesting it should automatically update
obviously this is today's date that I'm filming it and then order ready and then delivered this is the main thing that you're going to want to change because it needs to be based on your shipping options and how long it's actually going to take to to ship so what is you know 2 to 8 day delivery because we're not Drop Shipping the Zen drop might be a little bit little bit more so we need to make sure we change these dates to to match and make sure
that we don't get a ton of chargebacks so now we need to change a bunch of other sections it can be a bit overwhelming we've got a lot of options so how do we prioritize what I would suggest is you come to jat gbt and you ask it what are the main Design Elements I can have on my Shopify to handle objections customers may have about my alpaca socks the objections that your customer have your customer might be completely unaware it's a brand new technology it might be like how does the product even
work M of socks people know how socks work they just don't know about the material so I've got to describe that people uh you know you might be selling a gadget that you know is really expensive so people will be really fixated on what happens if it doesn't work what's the returns process those kind of things so there's going to be differences so we're just going to ask chat gbt that question and it's going to give it as answers to it so we've got payment security badges yep that's kind of obvious U money back guarantee yeah
we want definitely want to add that so how do we add our trial process or our promise so that customers have we could add it to this section here because it's quite important so we would want it quite high or we could add it to one of the sections one thing that we might want to do here is we might want to use this collapsible row as it's also called an accord a we can add multiple collapsible rows here and these can just act as our frequently asked questions things that you know customers are going
to have objections about we can change this icon if we want from this checkbox to any of these Google FS we can just simply click here and we can copy you know we can just write in refresh and that would change that image there but I think the the checkboxes are fine and I'm just going to change this to what is your returns policy and we can just ask chat gbt cool I'm just getting a 20w returns policy Chuck that into here and you'll see that I can click here what is your returns policy free returns or exchanges within 100 days no
question ask your satisfaction
is our priority uh that's a little bit tacky that's your satisfaction is our priority um cool and then we can just add another one another collapsible row so what's the next objection that chat jbt could say is it eco-friendly I don't actually have information on that I need to find that out sizing durability shipping times they're they're all really good ones so I'll just add those that is your shipping time even though we've got it up here uh that'll be good to have the
answer 48 hours cool and I'll just save that one and you can see the customer is just going to come in here click these things and see the answers very very quick quickly so I can keep flushing that out I'm going to do one more the size guide is really really important so let's add a size guide which Shrine has which is good the way that the shrine sizing chart works is you click on it and you see this design so I think that that's helpful and it's good to have somewhere but realistically I think it's such an
important point that
I don't really want to have people clicking on it so I'm going to instead add it again under this section I'll add this uh thing later on I'll just drag it down there but I'm just going to add another collapsable row I'm going to do what is your sizing and and I'm just simply going to write the sizing so I can actually just punch in a size chart into chat gbt that I've gotten from the listing and I can just easily come across here let's see if this works that's not going to look very
nice but let's try cool and now I can just copy and paste this into here s and we can click there nice and simple might want that on the top actually you can just drag up click save and that should be sweet I'm also going to add the sizing chart down here as I said but that's all looking pretty good I actually just want to thin out this text a little bit it's just too much to be in the actual product itself if you ever get stuck with the formatting of here cuz sometimes it can be a little bit dodgy you can just come to this code
and you can just going to delete the code but you can also use if you don't know any HTML whatsoever you can try to use this section here and remove the bullet points sometimes it just gets a little bit buggy but I can save that and that should just look a little bit better for me see that's now changed that text there because you can see that the the text is actually a different font there so we can come in here and I can actually just remove some of that come back here make sure it all looks good kind of liked it
before cool let's bring it back as bulleted points save it's much easier to see yeah I think those bulleted points are good we could make this an expandable section so like when you come look at Udi we've actually tested this you can see that there's no real product description actually it auto expands the details but you can close it as well but realistically I think that's okay sweet so that looks good we've got to add reviews here I need to get a couple of uh reviews from people now we come down
to this section so this section is going to be really important to talk about features and benefits of your product this is almost always necessary this section uh because it's although very few people are going to scroll down to read the rest of your product page it is going to convert more customers for those that do scroll down and I think one of the best images to do here is a spec based product which is similar to this one that I showed you guys before that our competitor has done really well which is kind of like this I
think that that's a a really nice design which we could do alternatively uh we could add a new lifestyle image as well and talk about kind of a new demographic that we want to Target there so I've got a lot of hiking stuff up here maybe we want to call out our Trading that we really want to Target so to do that you know I can even create a gift as well gifts are are really really powerful so let me show you the use of a gif somewhere um maybe at this website so you can see these here these video reviews they've just got a lot of
movement these gifts show exactly how it works very very powerful stuff at communicating so that could be a a really effective way the only thing you need to know about using gifts is you want to make sure that they're not too big if they're too big then what's going to happen is it's going to slow down your website way too much another really good option here is using 3D renders where that actually communicate your product so if I come to something like just come to a couple of these I'm sure that'll be one of them you can see
how it's just using 3D
renders to communicate the product and if you can get a couple of these animations done they can be really really effective and increasing conversion so my 3DS are on the way as I've mentioned a couple of times I'm going to use this section just 100% about the material and the fabric specifically so I'm going to make sure that this image is about the material I'm not going to use a gif just cuz I might add one later but to add the image we just need to come to canva and I've
uploaded it and I can enhance this realistically you should have got this retouched made it look a little bit better but it's just giving people confidence of the quality of the product I can just download that one click select image download that one install let's see how that looks so one thing I don't like about this is the fact that it's surrounded by this and the image is really small on desktop it wouldn't look too bad on mobile but what we can actually do is we can use this section down here by the way to add any
sections to this product page let's say you're like looking at a competitor or like the od's website and you kind of want to copy it uh to add the sections we can add blocks here but we can also add section here and we can see all of these sections that we can add uh let's click add section and you can just scroll down here and actually get a preview of what it's going to look like for yeah all of the options so you've got that collaps ofal content example that I just showed you sign up forms all
this kind of stuff search image see a couple of image options that we could add but realistically we could just use this thing here we can add an image to it underneath the content heading on this right hand side you can select the image and that should look a little bit better just remove this bit we don't actually need a heading either don't need a button and now we've got a much nicer design I'm going to drag that higher that bit I'm going to hide this one and that's nice and balanced so you
can go there they'll scroll down they'll see another image and be like oh what is that about and we can talk about the fabric so to come back here and go talk about the fabric in three bullet points and what icon should I use cool and we go to this icon with text change this over and we could create a custom icon if we wanted or we could go here canot be bothered creating brand new icons for this but we can always go to free icon sites so that it's a bit random but come back we can change these
icons sweet go to the next one going le start weing cool that's probably best then the final one so I'm just adding temperature regulating and then we'll go temperature grab the sun perfect this is starting to take shape we are repeating ourselves a little bit here which isn't always great the one thing you'll learn is just people don't really read all of that much people really look at icons headings images and they don't really read the rest so don't be too scared about repeating yourself the other thing
is we can change certain bits of copy so let's say this says moisture wicking here we can change this moisture wicking because we're repeating it to like blister proof and then yeah just kind of change how presenting this cuz chat GPT can present it uh copy itself a little bit this is all looking pretty good that image definitely is just too intrusive and I'm definitely going to change that as well but it's all looking all looking pretty good I think this is where we want to add social proof now social
proof is really important if you can get just like 10 or so people to test your product and give you photos and uh or even sell 10 so products so they authentic reviews and then populate this it's going to be very very helpful for you so you can even in this image video slider you'll probably remember where created these video ads we could turn that into GIF just so we can use those and get a little bit of movement in the product page so to do this we'll go resize video and it's just this online
resizer I could just use cap cart but let me try dragging this file in here this is one of my previous ads that's taking way too long I'm going to use cap cop but if you need a very easy Editor to size videos you just don't want them to be too big and I I want it to be square as well but I'm going to go to cap cut so to make this all we're going to do is create a new video file new project can drag that raw footage in that we want to have Auto playing so I'm going to go documents to the shoot that I did grab this file drag
that in make it sure that it's Square so we could just export that and add there but I'm just going to see if I can create a second layer of this to do like a comparison cool and now we just need to label these sweet so we've got got cotton socks can be sitting in the middle and we probably want to match our other font cuz otherwise it's going to look out of place hopefully they have it I think I use this one that looks good save that hopefully they have that font cool so they had that font so we can
actually match it which looks good just want to make sure that you can see the background and then just delete that copy that across zck and then out pack of zck cool so something like that sweet so we got a nice little video there we can just export that we don't want it too big we can go Square drop that in there and that should export so go to this Auto playay video that we set up upload head to the videos that we've created drag the video in again we want to make sure that it's quite small this video
and we can select this and then remove that previous image that we had before it's not needed trash that and this looks way better nice little visual there captures their attention looks great on mobile sweet this product page is starting to look really really good the next feature that I want to add to the product page is something that I actually recommend every single person have it's a comparison table a comparison table there's multiple examples that you can do you can be quite aggressive with it
and use your competitors products everything that you compare so I'll just show you what a comparison table actually looks like so if I come to the homepage I think there's one already there so it's like my store has these features other stores have these features you could use your competitors logo here or just their name and then say the the specifications they have so for example Udi fabric is like double as thick as everybody else's and we can weigh their Fabric and say our fabric is this GSM their fabric is this GSM and we
can have the competitors
that they're weighing up and considering the easier way to do comparison tables is just come into chat gbt with our primed kind of chat and say I want to create a comparison table with other types of socks and you can just put your competitors there and it'll give this uh design we can actually probably copy and paste this screenshot it in this format and it's going to give us the design for us sweet so you can see that it's saying durability moisture wicking temperature control odor resistant
eco-friendly this is a very easy way to do it just because you're doing others if you use your competitors name here with using something very subjective around durability that doesn't sit well with me and it also might be not legal so one thing I would feel comfortable doing is make this table versus polyester and alpaca wall cuz polyester is really like the cheapest fabric out there and does have lots of negatives so it's actually just created me the table cool that was terrible we don't want
that no text version cool and it's still struggling with that text version of this table perfect so durability moisture weaking temperature control three things we might want to add a couple more what else could we add and it really just kind of wants to not give me the right answer this time but anyway I I'm happy to add comfort as well it's just way thicker uh moisture working durability so what we need to do is come to our theme editor here and again I'm just trying to get this product page dialed in and I can go to
add a section comparison
add the comparison table I want it up higher under there table row and we got moisture wiing should copy Bas this so I don't stuff up a basic spelling error y cords is hyen moisture weaking and then we've got temperature control and got odor resistance cool and we can to add a couple more rows looks doesn't look very good when it's only three so it definitely is more eco-friendly but we'll do something different we'll do blister protection and we'll add one more which is durability
sweet so we've got others here we can change this and in this section we have the ability to add our logo on the peak Tex stle that looks a little bit weird probably look around desktop but I'm probably just going to uh remove that and keep it there rather than use our our logo um but that all looks pretty sweet we can change the check mark colors if we wanted to to be more unbranded I think this is fine let's just check it out what it looks like on desktop probably do need that copy there I'll come back up to this
text um a subheading when presenting this table cool
can add this that looks pretty good and the product page is shaping up pretty nicely I think we can add these testimonials once I get them I'm just going to hide this for now because I think I'm pretty happy with this down here we've got an image in the footo which I don't actually know what it's for it could technically be for the logo but I think that that looks a little bit weird actually we might just Chuck our logo in there let's select an
inverted logo adding the inverted logo should look pretty good make that a little bit bigger and these quick links we can add those later I'm just going to get rid of them for now going to get rid of the Subscribe and there we have it that's a pretty good product page I think I think we'll convert nicely we've got very clear information we've got an offer we describe the product the features the benefits sizing returns policy uh shipping times we've got enticing imagery comparison table as well I think
that that's looking pretty good if you can do something similar to that and it looks professional like this chances are that the website isn't the reason why you're not getting sales it's going to be the Facebook ad the positioning or the product timing or the product margin as well is going to be the main thing that makes you not get ads so I'm going to go do something similar to the home page um and go through this the only difference is there's not a huge amount of differences for an early stage
dropshipping brand from the homepage
to the product page if you are selling a single product store because it it the the main difference so if I can show you the Audi we send a lot of traffic to the homepage from our Facebook ads because the user might not just be looking for hoodies we have thousands and thousands of products so they might want to go to uh sleep teas so if I sent everyone to the product page for this product it's not going to make any sense they're going to have to click back back back back and
that's why if you know let's say I had four different colors of socks here or I had Alpac of socks and then I also had let's say got socks or something like that then I might need to really think about my homepage and how that directs traffic to those different products and this homepage might need to be a little bit more General and talk about the brand itself but right now because it's a single product store I'm going to be driving traffic to this product page meaning that the homepage can look quite
similar because I'm hoping people come straight to this URL and they're going to grab this deal and purchase that's why I don't feel the need to uh spend too much time developing the homepage differently I will make it look a little bit different with some some different images so it doesn't feel like we're just doubled up and we're a scam but that's that's probably all you really need to know within the theme editor at this point so let's continue on with the shop of a tutorial in the back end we're
still in this product section let's just say we wanted to add a different color sock to this there's a couple of ways we could do it we could duplicate the product like we did before which would allow us to change these images would have all the same copy and then when they come to the web when they came to the website would look very similar to this where they land on it it's like yep I can select the dark gray or the light gray which is an option it definitely is an option but what that will stop me
from doing is driving traffic directly to this product page and I'll need to send them to what's called a catalog page which is this page here cuz they'll be a second product sitting here which I don't really want to do I want to just make it so they're on here they can pick their color product and it's nice and easy for them so this brings us to variance we need to learn variance now you're going to have variance for different sizing maybe for your product different colors uh multiple different
things so I for mine's color mine's like a dark gray and then I've got a light gray cool so when you're editing these images we can select the image and I'm going to use this one it's going to ruin our beautiful product uh product page but I just want to show you how it works uh base color this is just for sorting I'll just click gray and I can click save let me just actually change that also change this handle here cool and then we've got gray here and I'm going to click on this one and I'm going to change this
image to this product which is the darker gray looks a bit darker than that cool and click save now I can click done here and click save now what this is going to do is it's going to change these options here to gray and light gray what we need it to do though is we need it to change the product imagery as well so to do that we just need to create this variant here and now you've got these variant sections I'm just going to select the images again cool I'm just going to select this one and then select this
one and then I'll click save see how it now changes I can select light gray or gray if you didn't have this bundle selector here and you're clicking that it would change over see how it changes over it's just cuz that one is the default First Option let me just how I change this ah probably just by dragging this forward sorry that's changed guys cool so now this one should be first so now I'm on the gray option you click like gray gray or you click here sorry they're out of stock that's what's throwing it so let me just fix
that Ed a quantity cool so I've just added quantity stock for both of them so if they want to select one or the other they could select here here and realistically we'd want those images to look exactly the same we just change the color now they can also select this which is really awesome for us we can also go back into here because realistically we don't actually need this section here I don't need this color color selector if I didn't have this buy one get one free I would need this color selector and I would need the
ad cart under it cuz t
hey're going to add one but realistically I don't need that cuz I've got the ad cut here I can even change this to socks included and I just want to change this add to cart because people get a little bit confused click save now they can select their product and it'll be nice and awesome and you can do something similar you might want to for your variance you might also need sizing like I do which I'm going to add at a later date the sizing may may throw things off a little bit but I'll just
navigate that so while we're in products let's finish off this section one things that I like to do is I like to come down to this search engine lisening now this will automatically populate for you if you have a really really long name remember before I had like BOGO and stuff like that you just kind of want to tidy up this section and get rid of it and just make sure it describes exactly what it is with this URL if this URL is really really long and scammy just change that cuz that looks really bad
and then if you really want you could just be be like come into here and you can go change this meta description to be SEO optimized and you can just put that in there and copy that across not that we're doing SEO we're driving traffic to this store SEO is really difficult so don't get overwhelmed with that now we can also set up uh collections here so this could be my socks collection if I was going to add more products to it so we can click socks and then we can add those in that's similar to this section
so these are all uh these are all categories sleep teers dressing G's pajamas we would create a new category and we would add coming into this this section so let me just create socks and I'll add this one and save it to it now realistically I could also add you know our pack of t-shirts and rather than socks here up up the top or in here I would be able to yeah check the socks and also the t-shirts that obviously makes sense so the next step that we need to do I don't think we need to create collections I just wanted to show
you as an example we'll finish off on products
tags can be helpful early on and I highly recommend you set these up properly because eventually you're going to create when you're doing millions and millions of dollars you're going to need a lot of this uh historical setup in the back end so that all of your data is clean so you might not need to understand it but realistically I'm just going to do alpaca socks and give myself that tag at a later date just it's just a sorting mechanism and yeah I'm really I'm kind
of happy with that so let's keep working down on the left hand side here we got inventory which we can change uh in these these units I can just bump that up to for that product and then we can come to customers there won't be anything in there gift cards we can leave as well just save that one content this is where we're going to find all of the images and stuff like that we which we've been setting up uh in the files and then meta objects is just kind of a lot of the actions that we've just taken but we can add images
and whatnot and and just find out old files here Finance is not going to be too relevant for you at this point analytics we're going to do sessions on analytics once we start running traffic reports something similar you can check you know your conversion rate like first time versus returning customers you can create custom reports again really not relevant for you live view you might find interesting as we start running some traffic we can just check where all these customers are coming from um and
it's kind of just fun to watch marketing you is not relevant for us at the moment we don't really need that and discounts coupons we've already talked about that and then we've got these sections down here so I'll go to online store we've talked about the theme we've added the theme blog posts if you're going to do SEO you'll be creating blog post but again we don't really need that you'll also be creating Pages as well pages are somewhat relevant so we'll go through this now what we'll do is we'll
set up and about us page just because I think that the more stuff we do here the less scammy we're going to look it's not 100% necessary but let's just uh create a little about us page cool I'm just going to ask chat GP to create an about us page see if it can figure it out sweet I think that looks pretty good sweet so we've got our response here we can just copy and paste this and save that now we can view the page here looks fine if we want to put this on our store somewhere the way that we do it is we
got go to something called let's say we we've also got a contact us page here as well this is set up it's already got the the form which we might need to change in a little bit and I'll show you how to do that but how do we get the about us page up here we come to navigation and there's the main menu so this is the main menu and then there's the footer menu which is down here so to add these things in here we can add the menu items at us and we can click Pages here to select the pages that we've just added and I'm
just going to add both of these to the footer and click save menu and we can come back here and it might not add because of the theme certainly will add on this but I'll get it in a second soorry about us cool and you can see that that's now updated up here to get these links on the footer let's say we wanted to do that we're going to have to come into back to the theme editor and come down to here which just like this footer and what we need to do is unhide these quick links that's weird that title being there but we can add that
and we could do something like this looks a bit weird like that doesn't it don't really like search let me get rid of the search click some of these tabs coming back to navigation get rid of this search in the footer Sor I'm clicking around a bit quick get rid of this save now that should be gone get this sweet click save and now we've got a couple of links there we might might just want to add a few more uh we can actually just change this to the main menu now it's going to have the exact same as the footer
menu that looks a little bit better it's got all the links there the other thing we want to put down in the footer to make it not look like a scam is our social media so we can add these links here I haven't set up these Pages yet but once we add these we can come to the theme editor and we can add the brand information and that should show up definitely want Tik Tok as well sweet so I'm just adding all the URLs can click save now footer looks really good let's come back here now preferences we can remove this
password if we want uh people to start shopping which is good you this title and meta description while is primarily a search engine thing like the SEO thing it does need to be changed because let's say someone in iMessage says hey look at these socks and text their friends you're going to want to make sure that this is optimized for it um because this is the preview that's going to show including this image here so create so I'm just going to screenshot this create this copy so just ask it to create a homepage
title and a meta description copy and paste that I'm going to remove the ethically sourced stuff just because I don't 100% know at this point it's just a start up we'll get some more answers from that remember guys you just don't want to lie about anything then next is we need a social sharing image so you definitely want to add an image here truthfully it's probably going to pull if you don't add anything it's going to pull this header image which for me I don't quite yet have I'll set that up in a little
bit then we've got Google analytics this is really important to set up I'm going to set all of this up in a video of itself where I run Facebook ads and I set up Google for Google ads as well I want to give you the complete setup in those videos so I'm just going to leave those for now and you know head to millionaires. comom to see the rest of it I can disable this password if I want but I'm not going to just yet in case the store links to my social media we've got point of sale this is none of this
is helpful for you
unless you're actually selling in stores then we've got shop as well which right now we don't really need to set up before I get to apps which is important we'll go into settings and just cruise through all of these because there's there's some hidden traps here so in settings we want to come down to here this prefix and suffix and all we want to do is just give it a a couple of letters at the start and then we also just want to add a number at the end because otherwise people can track how many orders we've
got so we just just add a couple of numbers there otherwise people are going to be kind of worried when it says order 10001 so we can save that then we definitely want to we don't want to set up anything here yet don't fulfill any orders automatically we want to make sure we're in control of this with our Drop Shipping app so just keep that there click save then next we've got the plan this is what you set up initially next we've got users and permissions now this is definitely worth understanding because
let's say I didn't want to just do all of that setup that I just did before let's say I wanted to hire a consultant to help me design the website and get in the back end this is where we can add people to the website they can request access or if we're on a higher plan I'll just upgrade to a higher plan to show you so now I've just upgraded to this plan we can actually add stuff here and give them that email and we can select where they get permission so we might not want to give access to the finance
so that people can change Finance settings and stuff like that or delete our products we might just want them to see our orders you know our customer service reps should just see our customers and our orders so these users and permissions can be really helpful payments this is a a really really big one and one that I probably should have started with cuz I hope you guys are all still watching you need to make sure with this PayPal clicking here it will automatically set up for the email that you used to sign up with a Shopify
account that might not be the email that you want your PayPal set up let's say you've already got a PayPal you've been using Squarespace or something like that like you you don't want a brand new PayPal created so we just want to click deactivate here and we want to we might even just want to use our actual uh business email as well so go through and set up all of the PayPal stuff independently of that and yeah it should just be much much cleaner that way for Shopify payments we need to make sure
that we're adding the bank account here for our business before we launch our store really really important so just click add bank account and you can set all of that up but asides from that it's really kind of self-explanatory check out this is important as well the main thing here is we really want to make sure that customers are giving us as much information as possible so it only requires last name I changed that to require first and last and then shipping address phone number you've got to have
the shipping address phone number for certain people
I think it's just super super important because sometimes you need to contact them or the career needs to contact them so I definitely uh recommend setting that don't include company name just require first name and last name and also phone number and then you've got this email is it pre-selected no SMS no we can talk about that in the email session then all of this stuff is 100% fine we can just click save next on the list we've got customer accounts
which we can set up if if we can allow people to do them but realistically I don't recommend it anything that creates friction or delays the customer from shopping is often going a reduce conversion rate causes issues um now shipping and delivery this is where there a bit of work to be done so they change this all the time so yours might be a little bit different we can create a new profile so I can create our Packa Sox and I can add the product that I wanted to ship now I can delete this delete this shipping location I've just
got Zen drop now we've got zones that we want to ship to so I can do USA and select this and I can select all the countries here and I can also add say a Australia as well and add both of these sweet now what we need to do once we have the Zone where we're shipping let's say it costs the same amount for us we want to charge the customer the same amount shipping to USA and Australia we want to click in add rate and for me I'm going to do a a flat rate because that's just the easiest you can set it up and Link it
with your career but I'm just going to use a flat rate here and it's uh standard shipping and we can call it 2 to8 day actually it's going to be a bit longer than that the shipping time is going to be 7 to 10 days which is going to be you need to talk to you know zendrop or the the the agent to make sure that that is the right day and then we can add $7.99 for shipping so this is the cost we can also uh add small like subtext here as well so we can add tracking number provided ships next day that kind of things but tracking number
provided that should be good now one thing to note here is we can add conditional pricing here which if someone orders something let's say they order over $50 we might want that you know we might want that to be charging more because there might be a lot of product so therefore when it ships to the customer it's going to be heavy that makes sense so we might need this to be $12.99 because the the product there's going to be multiple products we can also do weight but weight's not you need to set that up through the product but
for this I'm going to remove that and click done so this is my standard shipping which is $7.99 which realistically I actually need to go back to my product and I need to add uh how much does shipping cost what is your shipping time maybe I'll just add it here what are the shipping details and I'll add the cost here what I'm also going to do is I'm going to add a second rate which is going to be free shipping over 50 and then I can add it's going to be zero and it's conditional on them purchasing
like what I talked about before if they purchase it's going to be four pairs of socks but if they purchase like if they click add to cart once and they want to let's say add an extra two pairs of socks and it's going to be $78 then I want them to get free shipping because I'm going to communicate that to incentivize people to buy four pairs of socks rather than just one pairs of socks all of these things what you trying to do is trying to increase conversion rate or increase average order value so I'm
going to add this it needs to be 60 and I can do another one of this tracking number provided I can add that standard shipping and then I've got free shipping over $50 and that should be conditional now if I wanted to let's say another shipping zone right I can go into here and I can just add United Kingdom but because these countries have different like maybe they have different costs to ship there you might want to add different different actual shipping profiles for them so that you can charge
different amounts that gets a little bit complicated because it needs to match what you're showing on the front end of your store my product isn't going to be too expensive to ship so I'm just going to add United Kingdom as well and yeah if I wanted to I could add different rates here and I could change this to you know maybe it this needs to be $9.99 and I can just add the rate and put it here for this one though I'm just going to delete this and I'm going to add this one to the existing shipping Zone United
Kingdom and I'm going to add all of that and I'm going to call this USA ukau and then I'm going to click save so worth noting that anyone that is out of those countries and put puts a shipping dress out of these countries or let's say I duplicate this product and don't put it in this shipping option they are not going to be able to check out of the store and this is why I'm always like make sure that you check your checkout before you start running ads because you can just make small little mistakes here
even I do it so yeah just make sure that you're checking this there's other ways to make this a bit more resilient as well so you can come back back here and you can just click General shipping rates now this will if you change this General profile that was already existing it's just going to ship to all products and so every time you create a new product it's going to be completely fine and kind of fall into that one so for this one I'm just going to remove all of these options just because I don't want that popping up for people
just going to delete this and click save so there's no rate so customers aren't going to be able to see that anymore it's only in these countries where they're going to be able to check out worth noting that always kind of play around with this section uh yeah and you should you should be fine just keep testing it keeping keep an eye on it as well taxes and duties now this is often confusing and depending on the country you know often don't want to give too much advice here I think that you should
chat to a tax specialist or your local accountant
uh about the company setup I've done some sessions on it but again try to get a professional I actually did a whole video on collecting sales tax and and whatnot just go watch that video and uh because I've talked about how to do that and thresholds and all of that kind of stuff I'm not going to get into it now because it's just too boring to do twice so we've got locations as well this is going to be the warehouses so the next section is markets this is
pretty important if you're going to sell globally now the Udi is set up so I have a new Shopify store in every single region this gives me ultimate control on the catalogs what what I'm showing in terms of like pricing that kind of stuff pixels all of that kind of stuff but realistically Shopify markets is a fine solution if you don't want to have lots of accounts and you just want to test new regions let's say right now it's set up so Australia because that's my default country has its own market and
then it's internet National is set up separately if you're are going to sell in a market like Australia U us or UK you want to set up its own Market here and customize it a little bit so to add a market what we do is we click add Market at the top and then we go United Kingdom and we write it in here we can add this it's already in international so we might just want to moove in fact I'm just going to delete inter AAL uh oh no that's inactive that's fine we can just leave it there so we got United
Kingdom now now what I can click is first this section because it's English it's pretty simple to do this if it's going to be different languages it's going to we're going to have to use apps subfolders all of that kind of stuff it's going to be a little bit more complicated if we wanted to we could integrate the uh Peak textile.com to optimize conversion rate as best as possible because as soon as someone goes to. co.uk they know that you ship to the UK and it's going to be great I'm not going to bother setting that up today uh
I don't think it's necessary for me
to test I don't think I'm going to do this store for too long I'm just going to leave that the next is we've got products and pricing so we can see our our pack of socks here this is auto converted from I think it was $39 before to 21b so all we need to do it's already included if there was something excluded you would need to click on here and include it in the market and you can do price adjustments as well based on a percentage just to cover yourself in the
exchange room so we might want it to be 5% more expensive just in case to to cover those costs but realistically it's not uh not necessary the important thing is to see is this rounding so it's going to round to1 which looks a little bit weird that it's kind of 2021 we might just want to make that 19 and save that next uh duties and import taxes we probably need to start charging duties and import taxes when we hit a certain threshold but I can set that up later shipping uh I've got these shipping
options that these are being pulled directly
from the shipping options we set up before it's just converting the currency to5 and it's free for over $50 one thing to note now I've just seen it is I'm saying free shipping over $50 they've seen every the customer seen everything in pounds up to this point so I'm going to have to go fix that and stuff that up and I am actually going to have to add in another shipping right here so that this doesn't actually say 50 uh $50 it's just going to have to say
free shipping let me just change that free shipping and I can just click save there and come back to markets and sorry going to the shipping options so that all looks pretty good now that $60 and up won't uh won't show to the customer next we've got payments definitely want to click into payments and just see what they have sometimes there's paying out buy now pay later people that you kind of want to add but realistically if you're just using Shopify payments just make sure you've added the bank account and the
PayPal which I haven't set up
just yet but yeah that's pretty much pretty much it now we can click preview here but realistically sometimes it just doesn't work so I just connected to a VPN um and Chang my thing to uh the the UK and you can see this is now what the UK customers are going to see we can add it to the cart and we can go just put in in an address and you can see we can check out here so I'm just going to repeat that I'm also going to do the USA make sure all of those domain uh those markets are are proper we've got
apps and sales channels I'm going to save
that to the end Customer Events we don't need to do anything there notifications so you might want to S keep uh all of these default notifications on you're just going to get lots of emails to yourself just to remind you I think that's it's kind of good to just leave everything there nothing on custom data languages we kind of covered in markets but yeah you don't really need to change anything customer privacy I highly recommend turning on Section here that now set up a privacy
policy which you can read here
and we can go to the privacy policy on our website so using automated uh privacy policy this is going to be your store email there so I probably need to change that pig te email and also this address that's fine that's our business address but you you just kind of want to check that it's in the right company name so we can come here and there's no policy set for terms of service we definitely want to insert a template there and you want to insert this isn't automated so
you want to insert your company name so like convert agency LTD and this terms of service is really important now if you're confused in this section you can get a lawyer alter alternatively what you can do is you can go to uh chat gbt and you could grab someone else's privacy policy put it into chat GPT and their terms of service and say what's what do I need to do to get a privacy policy like this what it may be some differences there's certain things like the apps that you use to track Behavior you know maybe you're
doing SMS marketing maybe they're not you just use chat GPT to bounce that but back back and forth but realistically if you just go in and use the templates and put all of the company details in you're going to be more covered than not but again to get fully covered you're going to have to use lawyers so uh don't blame me if anything goes wrong there shipping policy as well you can add all of these policies so one thing that you need to note is your privacy policy in your terms of service is going to be at your
footer which is really important
make sure that that is there because that's where the contract lines with the customer I kind of want to get rid of this powered by Shrine thing we can do that later on can do that in the code yeah you just want those two things there so I think that's all pretty covered from a preferences point of view so we got to set up Shopify payments it's not hard just make sure that you use all of the right details make sure that you use your full name and that is on your ID because you're going to have
verification don't use your mom's details
and then don't have her ID like it's just not going to work so definitely set that up I'm going to name my store I should have done that ages ago Pig textile actually this is probably where the auto address is cool so I'm going to save that so we've named the store which is good we can probably oh one thing that I did forget to do that you all need to do is come into this section here come into check out because when you come into this you'll see that it's got the wrong
logo here we just want to add
our logo just so it looks professional make it a little bit bigger check it on mobile that looks pretty fresh sweet and I can just save that one don't need to customize too much else don't make it the more you customize that check out people are just so used to it so it could be quite trustworthy if you put heap of color and stuff it's probably going to R ruin it I think we can chat about apps now there's going to be a few apps that we need to use in future modules if you count the
Facebook app
maybe that there's a couple apps for Google advertising then we've obviously got our Drop Shipping app as well we also will need our email app that we're going to talk about that in a module there is just one app let's say if you if you've gone through this and you're just like oh I'm not going to use the shrine theme I don't want to spend any money I completely respect that that's you know it doesn't you don't need it but there's so many things that we kind of can do in this Shrine theme
like all of these upsells and stuff like that that I'm kind of showing you that aren't available on the other themes now one of the first apps that I really really like is vitals so there's going to be a link uh for vitals in the millionaires. comom and in this video so just click that link and it will hopefully get you a better deal and then just install it so so we just click install and it'll be setting up it's got a trial so we can just click approve here and we're going to get a bunch of awesome things that we
can customize with our store so we can switch the app on here and click save then we can come back to in apps it should be here now the main reason that I love vitals is this visitor replays section we can enable this visitor replays and what this is now going to do is it's going to record people on our website this is perfect for beginners simply because you may have set up your website you think that it's right but there's errors that customers are getting for example they might be clicking a lot on a certain section of
the website that isn't actually a button link to anything or they might be trying to check out and they're from a different country and you realize your shipping options aren't actually set up correctly so you can watch a replay like this with where they're clicking around and make design adjustments so you can come down here and look at all of these options that vitals has or you can go to the vitals app website and see just how many apps they have so they have a pre-order thing which is could be very
very helpful in case you sell out of stock
the animated ad cart probably not you could add a sticky ad to cart which basically Scrolls as you scroll so that you can always add it to cart be very very effective again similar we've just got so many things overlapping with the shrine theme so again if you've got the shrine theme you don't need vital but vitals if if you don't have the shrine thing you probably do need something like vital or you need a bunch of other UPS to make make up for it we got the
announcement bars which have already set up Facebook pixels we're not going to use that for vitals we're going to use the inbuilt platform cookie Banner you might need to in certain EU countries with privacy policies so that's very very easy to set up product reviews is the one thing we're going to add today to make sure that customers can leave product reviews and yeah we can also add a currency converter as well if we don't think Shopify markets is is going to work for us but all I want to do today
ADD product reviews
and that is now active so we can set up email requests for reviews but I'm actually going to teach you how to do that in the email module so we can just click go to settings so it automatically actually added this so now we we can add some reviews to it does look a little bit weird with this animation at the top which I'll have to fix but realistically I just wanted to show you that app it's a very very simple app with a lot of options that's super affordable the other app that we want to
cover today is probably one of the most important and one that a lot of people Miss which is after sell so after sell is going to be an app that helps you increase your a order value by basically presenting the product that you've already sold the person and giving them another deal we we spend a lot of money trying to get this person to purchase the product once they are sold we are already shipping the product meaning we already are occurring a shipping cost the incremental cost that it costs to
ship a second product
is like drastically drastically lower so we can often offer them a very very good deal on the next product if they want to add it but if we if we really push them to purchase that product earlier on like saying hey buy it like we've kind of already done it a little bit with BOGO um but like if we were like buy four pairs of socks and we'll give you a really good deal the just psychologically it's very expensive for them to spend $100 on socks but with this what we're going to do is we're
going to give it to them after so they've already purchased we've got the purchase there's no risk of them churning so that's why it's a really really good app so all I'm going to do is after sale post purchase upsell install this app install now the top tip I have for using this app is just offer them the same product that you're already selling them don't try to introduce a brand new product I have seen some great cross sales work where people are like selling a bug product and then they sell like a really cheap
bug product
next to it or something similar to that but realistically I would just recommend you sell them I'm just going to try to sell them more so so I'm going to go parallel fashion this doesn't matter now we can come to funnels and we're going to create a new funnel and it's going to be called Socks it's going to be upsells machine now the way that it's set up is customers we offered more of the item that they just bought so at 15% off if they accept the first offer they'll recommend a multi-product offer of four
products where they can accept one at 30% off this uses the the Shopify product recommendation if the customer declines the first offer will give them another chance to accept the same products except a 30% off this is pretty aggressive like it's going to be pretty fullon I would probably I'm tempted to use it it just doesn't really make sense for socks because they're just going to get so many but but let's have a play with it um we could maybe rather than using the default funnel we could just so this
upsell machine this is the default one which I love by the way it's it's pretty awesome but we could just start from scratch and I could just uh let me just show you how that would work show funnel for all customers because you can select certain triggers like maybe they should buy a certain product but we've got one product and we go click save and next we select the product that we're going to uh have which is our paler socks save if they accept the product um sorry this is the the post purchase so after they
purchase they're going to get this product popping up at a certain price which we can edit here so this is the page that they're going to see Jane before you go here buy another pair of socks they're not going to buy it for 39 they've just uh purchase two for that price so we're going to give them an automatic discount of like say 50% off for another pair so the main thing with this page is we want to make sure the copyrighting is really enticing and it's really clear for the customer truthfully this video is is getting very
very long so how about I do
a whole new video on aov conversion rate best practices I'll set up the rest of this app but make sure you do set it up before because uh we definitely want to you know some Brands can not even be profitable I might also I've just had the had the idea then I probably probably do need some kind of complimentary product to this rather than just the socks I don't know what it would be but that's something for me to think about as well another really cool thing about after sale is they have this
thing called Network offers which we can eventually set up now this is a a smaller store that I'm running at the moment and every single checkout that a customer does they will offer they will be seen they will see an ad from after sell and you see I can make about .22 uh per transaction so I make making an extra 22 cents per transaction now this obviously sounds quite small which it is but if you've got a very low aov product or you're selling a ton of volume then this after sell offer can actually be
really really cool as well so you can set up Network offers I wouldn't do it just yet but this is another thing that only after sale has at the moment there are some other apps that we need to use to actually make the business run but these are the core ones that we need to setting up the Shopify theme I think that's it for today's episode pretty close to being able to run traffic up next is we've got to set up the emails and then we can launch Facebook ads and finally get some sales